better coaching.
better performance.
more revenue.
The definitive guide to building and coaching sales teams that win. Transform your role from manager to coach—and turn your team into consistent revenue producers.
By Ryan Taft — Performance Expert, International Keynote Speaker, and founder of Impact Eighty-Eight
RELEASE DATE
THE PROBLEM
you WERE NEVER TAUGHT HOW TO COACH
You got promoted because you were good at selling. But nobody handed you a playbook for developing other people. So you do what most managers do—you schedule one-on-ones, review the pipeline, and hope your team figures it out.
You tell them to "push for more sales." You launch contests. You cross your fingers.
But the reality is: pep talks and motivation ploys are short-term fixes—if they're fixes at all.
“We resort to these types of pep talks because of one simple truth: We don't really know what else to do."
"RevenueGetter is the playbook every sales leader wishes they'd had on day one. Ryan brings sharp insight and a refreshing dose of honesty to the art of turning managers into coaches and teams into consistent performers. Engaging and grounded in real experience—this is the kind of book that actually moves the needle."
— DR. MARSHALL GOLDSMITH
Thinkers50 #1 Executive Coach and New York Times Bestselling Author of The Earned Life, Triggers, and What Got You Here Won't Get You There
the
revenuegetter
philosophy
RevenueGetter is built on one core belief: the growth and development of your people is the highest calling of leadership.
This isn't about motivation or inspiration. It's about identity shift. From manager to coach. From hoping to knowing. From guessing to systematically developing the specific skills that move the needle.
Performance coaching is the lever for revenue. Master it, and everything changes.
01
identity before tactics
Coaching isn't something you do. It's who you become. The identity shift from manager to coach changes everything.
02
micro-skills move the needle
Big results come from small, coachable behaviors. Identify the right microskills, and performance improves.
03
systems over motivation
Motivation fades. A repeatable coaching process creates lasting change and consistent revenue.
why this book matters now
Traditional Management Is Failing
Pipeline reviews and pep talks don't develop salespeople. They create dependency on motivation instead of skill.
burnout is real
Leaders are exhausted from fighting fires instead of building capability. Coaching is the path out.
teams are under pressure
More noise. More competition. More demands for results. Underdeveloped teams can't keep up—and neither can their managers.
Organizations that coach outperform those that don't. The difference compounds over time. The cost of waiting grows.
the gap is widening
If you're ready to make the shift from manager to coach—and you're willing to put in the work—this book is your blueprint.
INSIDE THE BOOK
what you’ll learn
A practical coaching system you can apply immediately to drive real performance improvement.
The identity shift that separates managers from coaches—and why it's the foundation of everything
The 4E Coaching Method: a repeatable framework for Explain, Exhibit, Execute, and Evaluate
How to lead coaching sessions that actually stick and change behavior
How to coach the four toughest profiles and handle the four hardest scenarios
How to track real improvement over time so you know what's working
The 6 manager identities (and how 5 of them sabotage your success)
How to identify which micro-skills to coach instead of guessing or hoping
How to build a coaching rhythm that fits your calendar—without calendar disease
How to turn sales conversations into performance improvement moments
Tools, assessments, and exercises you can start using immediately
ABOUT THE AUTHOR
ryan taft
Ryan Taft helps sales leaders stop managing activity and start building capability.
For more than two decades, he has worked with managers and leadership teams who were under pressure to produce results—but were never taught how to coach performance. His work is built on a simple truth: revenue problems are usually skill problems, and skill problems don’t get solved in spreadsheets.
Ryan is the creator of the 4E Coaching Framework, a practical system for turning everyday sales conversations into measurable performance improvement. His approach blends leadership, behavior change, and execution—designed for leaders who are accountable for outcomes, not excuses.
He is the author of multiple sales leadership books, a Certified Speaking Professional, and the founder of Impact Eighty-Eight. Ryan works with sales teams across industries who are ready to do the harder work of developing people—and get paid for it.
what leaders are saying
“Ryan Taft is world-class at what he does. He has an unmatched ability to transform sales teams and leadership groups by elevating culture, sharpening habits, instilling work ethic, and driving strategic thinking. If you want to build a winning sales organization and bring out the best in your people, this book is a must-read.”
— Shant samtani
Executive Vice President of Sales
“With RevenueGetter, Ryan shows how unlocking the potential in others ultimately drives growth, alignment, and results… It has made a tremendous positive impact on our business for both our sales team and our leadership team. His ability to challenge, inspire, and connect on a human level has elevated how we communicate, lead, and perform. ”
— linnea chapman
Corporate Vice President of Marketing
“RevenueGetter isn’t just another leadership book—it’s the real deal. I had so many lightbulb moments. Ryan somehow takes what we know we should be doing as leaders and makes you actually want to do it. Every sales leader needs this book.”
— amy druhot
Author of Just Brave It, keynote speaker, and Vice President of Sales
HOW TO SUPPORT THE LAUNCH
Help revenuegetter reach more leaders
Buy Now
Pre-order before April 14.
Gift a Copy
Buy one for a friend or colleague.
Share the Word
Post on social and reach those who need it.
Focused support at launch helps this book reach the right people
Thank you for being a part of it.
PRE-ORDER REVENUEGETTER
start building revenue in 15 minutes a day
Upload your pre-order confirmation and unlock the 14-Day RevenueGetter Quick Win Challenge—a tactical activation plan used by high-performing sales leaders.
What You’ll Get:
✔ The 14-Day RevenueGetter Quick Win Challenge
✔ RevenueGetter Coaching Style Assessment
✔ Coaching Calendar Template
✔ Micro-Skill Tracker Sheet
This isn’t theory. This is 15 minutes a day of focused leadership action.
→ Improves conversion
→ Sharpens coaching precision
→ Builds accountability
→ Develops independent thinkers
EXCLUSIVE ACCESS
JOIN THE VIP LAUNCH LIST
Be the first to know when Revenue Getter launches and get instant access to exclusive bonuses not available anywhere else.
stop managing.
start coaching.
MULTIPLY REVENUE.
The path from manager to coach is clear. The system is proven. The question is whether you're ready to make the shift.
Available in hardcover.
-
No. If you carry a revenue number and lead people, this applies to you. Frontline managers. Founders. Executives. Revenue responsibility is universal.
-
No. Coaching drives performance anywhere performance drives revenue.
-
Especially then. Experienced leaders don’t need more motivation—they need sharper structure. This framework refines what’s working and exposes what isn’t.
-
That’s usually a systems problem—not a people problem. When coaching is structured, consistent, and measurable, resistance fades and standards rise.
-
You don’t need more time. You need rhythm. RevenueGetter teaches calendar discipline so coaching becomes scheduled—not squeezed in.
Frequently Asked Questions
-
No. Motivation spikes performance. Structure sustains it. This is operational leadership, not inspiration.
-
You’ll see clarity immediately. Behavior shifts follow. Revenue improves when repetition becomes culture.
-
Especially then. Experienced leaders don’t need more motivation—they need sharper structure. This framework refines what’s working and exposes what isn’t.
-
Perfect. Head to RevenueGetter.com/tools and download the free tools referenced in the book. Start applying them now.
-
No. High performers plateau when coaching disappears. Great teams become elite when standards are installed.